#1: Pop-up advertising . . . it's not just for websites anymore
As a long-time crafter who recently began experimenting with paper engineering, I was instantly charmed by this clever two-page magazine ad by Leo Burnett in Sao Paulo, Brazil for Arcor gum. I only...
View Article#2: San Francisco in toothpicks
I'm amazed by work that must have went into creating this beautiful kinetic sculpture by artist Scott Weaver. His piece, entitled "Rolling Through The Bay", allows ping pong balls to roll through...
View Article#3: The future of book publishing is interactive
I just finished reading PBS's Mediashift post on the future of book publishing, mainly because I want to be prepared to enter that industry when I graduate from college, but one thing I took away from...
View Article#4: Clever street art by Russian artist Pavel Puhov
I totally love how street artist Pavel Puhov incorporates urban structures into his artwork. It's the kind of guerrilla work you'd see being done by a small, innovative ad agencies like Google's...
View Article#5: Alt Mags, How I Love Thee
As someone who has worked on two student-run magazines at the University of Oregon, I have a special fondness for offbeat, niche publications that provide something a little different for their...
View Article#6: Killing Your Darlings
I've been working on an episodic novel about the metal scene in the bay area (where I grew up) for the greater part of three years now. I took a brief break in 2010 when I was overwhelmed by schoolwork...
View Article#7: Team Expectations
As per the prompt Deb gave us, I've outlined the traits and skills of someone I'd like to work with on the final project this term.But first, a little about me. Over the past several years I've worked...
View Article#8: On My Reading List
I have a million and one advertising, public relations, marketing, design, and general writing books in my library. So far I've gotten through less than a sixth of them. It's doubtful I'll get through...
View Article#9: Lego and gender
I recently read an interesting post on Sociological Images about the regression of Lego's marketing efforts since the early 1980's when it comes to gender in their advertising. Look at these Lego ads...
View Article#10: The proposal
My J458 project team decided to answer one (or both) of the following question for class, depending on where our research leads us:-What different advertising research methods exist and how can we...
View Article#11: Resume
I just finished creating my shiny new resume in InDesign and wanted to share it with you all here.I describe myself as a "Writer, Editor, and Digital Storyteller" because that IS what I am, at my core....
View Article#12: Faux-vintage social media ads poke fun at old trends
Although these images are a little old, I still think it would be fun to analyze them to see how trends have changed. The San Paulo agency Moma created these ads for fun, but I find it fascinating how...
View Article#13: University of Oregon trends: Sharing local culture
This post was inspired by Rachel Hom, a junior strategist at 72andSunny. She asked students in my Creative Strategist class to expound on current trends at the University of Oregon and to provide...
View Article#15: Advertising vs Public Relations
As an advertising major who works as an Account Executive for Allen Hall Public Relations and has a couple of PR internships under her belt, I've been able to experience both sides of the...
View Article#14: Soft skills and Internships
In her Creative Strategist class, Deb Morrison recently gave a talk about internships. She said that one third of internships are utter crap (examples of which included internships where interns are...
View Article#16: The Girl Effect
I discovered The Girl Effect, an ad produced by Wieden + Kennedy through perusing Deb's Creative Strategist blog. What I love about The Girl Effect ad was how effective it was at telling a complex...
View Article#17: Flux Magazine is moving into the digital age with interactive content
I'm so proud to be a part of Flux Magazine. Not just because we have so many talented storytellers on staff, but because we're constantly innovating to take on the challenges of the digital age. Last...
View Article#18: Awesome tablet blog
I've been exploring various SOJC student blogs and am really impressed by amount of thoughtful, quality content. I especially love Tablet Trends by Scott Landis. During spring of 2011 Scott served as...
View Article#19: What my online presence says about me
I just finished working on a page in my idea book about what my online presence says about me. After doing some investigative reporting about myself, I came to the following conclusions:1. I love Jeff...
View Article#20: How to Be Creative
Loved loved loved this manifesto on creativity by Hugh McLeod at Change This.My favorite takeaway from the manifesto was point #2.The idea doesn't have to be big. It just has to change the world.So...
View Article#21: Do what you want to do
After perusing Typography ServedI found a great piece by Radio that combines both typography and artwork to create 'The Best Piece of Advice Ever'. The text says: "Remember that you do what you want to...
View Article#22: Working in teams
Almost all professions involve some level of teamwork, but in the advertising industry understanding how to work in teams is an imperative. Fast Company has a thorough piece on what makes a great team,...
View Article#23: Art Every Day
"I just don't have the time."I'm guilty of saying it. So are many of my busy classmates. But I suspect that if we looked deep into our schedules, we'd manage to scrounge up enough time to do that thing...
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